»dreimaleins« is a campaign to reduce the distance to a social problem on the example of relative poverty, homelessness and people without a permanent accommodation.

The focus of the campaign is the »paperzıne« – a combination of magazine and newspaper. Factual articles and empathic field reports shall increase the interest, reduce the distance and especially generate empathy, so the observer develops a personal relevance for the problem. The print media uses basic information to clarify the problem in the medium term. The interplay of haptics, typography and format creates a delightful presentation of the contents, which makes it easier for the reader to deal with the social issue. It should be encouraged to develop a more objective view to the topic, so it’s easier to grapple with out of own interest.

In short-term poster, flyer, sticker and 3-dimensional constructions in public areas shall raise the awareness of different social groups and red-flag the topic. In the long term digital media – such as a website social media or app – should finally provide the opportunity to keep themselves informed and to view current data.